{"id":56,"date":"2019-09-05T07:39:17","date_gmt":"2019-09-05T07:39:17","guid":{"rendered":"https:\/\/www.notorious247.com\/?p=56"},"modified":"2023-02-06T17:56:39","modified_gmt":"2023-02-06T17:56:39","slug":"conor-mcgregor-whiskey-review","status":"publish","type":"post","link":"https:\/\/www.notorious247.com\/conor-mcgregor-whiskey-review\/","title":{"rendered":"Conor McGregor\u2019s Whiskey is Surprisingly Not Terrible"},"content":{"rendered":"

We\u2019ve all seen celebrity-endorsed beer and liquors, with entire labels specifically designed and produced just for them. Now, I won\u2019t quote statistics\u2014because I don\u2019t know any\u2014but I\u2019m pretty sure people buy these liquors simply because of who is associated with them, regardless of how they taste.\u00a0Conor\u00a0McGregor<\/a> recently joined the list of celebrity-endorsed spirits with his new whiskey, Proper No. Twelve<\/strong>. Do people also buy McGregor\u2019s whiskey<\/strong> simply because it\u2019s his? Of course. The real question here is how does Proper No. Twelve taste? Surprisingly,\u00a0not\u00a0terrible.\u00a0\u00a0<\/p>\n

The Notorious<\/h2>\n

McGregor originally wanted to name his Irish\u00a0whiskey, Notorious,\u00a0after his nickname.\u00a0Unfortunately, the name was already taken by someone else. Instead of dealing with a legal battle,\u00a0he decided to take the\u00a0title\u00a0in a different direction.\u00a0He\u00a0eventually\u00a0opted for the name Proper No. Twelve, which\u00a0is a homage to his hometown city of Crumlin in Dublin, Ireland.\u00a0\u201cMany ask where the name Proper No. Twelve comes from, and it has true meaning to me. I was born and bred in the Dublin suburb of Crumlin, Dublin 12 \u2013 thus Proper No. Twelve.\u201d\u00a0<\/p>\n

In partnership with\u00a0Eire Born Spirits,\u00a0the whiskey\u00a0brand\u00a0itself is entirely owned by McGregor, he\u2019s both the founder and CEO. The whiskey was made by the\u00a0legendary\u00a0distiller David\u00a0Elderman,\u00a0a former\u00a0distiller for Bushmills.\u00a0McGregor is reported to have\u00a0sampled over 100 different blends before deciding on the right recipe for Proper No. Twelve.\u00a0That\u2019s pretty picky for a \u201ccheap\u201d whiskey.\u00a0\u00a0<\/p>\n

How\u2019s\u00a0Proper No. Twelve\u00a0Taste?<\/h2>\n

Some bottom shelf, or better yet, under the bottom shelf, liquors have a taste that\u2019s somehow similar to getting kicked squarely in the balls. But, despite its low price point of $30, I don\u2019t consider Proper No. Twelve<\/strong> bottom shelf. It actually tastes pretty decent, and it\u2019s made by a respected distillery. It\u2019s quite literally the personality of\u00a0Conor\u00a0McGregor in liquid form\u2014kind of shite, but also smooth. I\u2019ll be honest here though; would I have tried it if it wasn\u2019t endorsed and promoted by McGregor? Probably not.\u00a0<\/p>\n

Now, if you have a taste for higher-quality whiskey, and\/or enjoy sitting in large leather recliners discussing political tensions in the Middle East, you\u2019re not likely to enjoy Proper No. Twelve.\u00a0Taste and \u201ctexture\u201d are very important to many people, and there\u2019s nothing wrong with that. However,\u00a0I\u2019m not going to cover the texture, or the color, or other \u201ctasting notes\u201d as who really gives a damn anyway.\u00a0Besides, McGregor had to consider all of that while choosing the right blend for his whiskey, so that\u2019s already taken care of (here\u2019s\u00a0a good review\u00a0of all of the tasting notes if you\u2019re interested). So,\u00a0if you\u2019re like me and enjoy watching people beat the shit out of each other while eating a bag of chips,\u00a0then Proper No. Twelve is a great choice of spirit.\u00a0<\/p>\n

What more do you need to know\u00a0about it? Try\u00a0Proper No. Twelve\u00a0and see what you think. If you absolutely hate it and think it\u2019s total\u00a0shite, at least it was only $30. Plus,\u00a0McGregor donates\u00a0$5 of\u00a0every\u00a0purchase\u00a0to first responder charities. Win-win.\u00a0<\/p>\n

The Notorious 24\/7<\/h2>\n

This blog<\/a> is dedicated to providing everything you need to know about three things: MMA, UFC, and the living legend,\u00a0Conor\u00a0McGregor. I may kiss his particular ass a lot, but I cover everything else about the sport as well. For my day job, I landscape and remove trees with\u00a0a\u00a0hartland\u00a0tree removal<\/a>\u00a0company, so I don\u2019t get a lot of free time. When I do have free time, I stay up to date on things happening in the world of UFC (while sipping Proper No. Twelve, of course). If you enjoyed this article, check back regularly as I\u2019ll be posting more cool, entertaining, and dumb shit about whatever is happening in the world of MMA.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve all seen celebrity-endorsed beer and liquors, with entire labels specifically designed and produced just for them. Now, I won\u2019t quote statistics\u2014because I don\u2019t know any\u2014but I\u2019m pretty sure people […]<\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Conor McGregor's Whiskey | Proper No. Twelve | Notorious 247","_seopress_titles_desc":" Learn all about Conor McGregor\u2019s whiskey business, Proper No. Twelve. What does the drink actually taste like? Find out more here","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/posts\/56"}],"collection":[{"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":10,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/posts\/56\/revisions\/136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notorious247.com\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}